Johnson & Johnson

For the Listerine brand, we conducted a sophisticated international pricing analysis study involving interactive supermarket shelf sets that explored the lower limit of profitability to the brand when various price reductions scenarios were tried.
Result:
Since the study found significantly lower returns to deep discounting activity and much higher returns to communicating the high-quality brand properties of Listerine, J&J decision makers avoided committing a costly marketing gaffe. 

Hewlett Packard

We conducted multi-country virtual-reality eye tracking research for the HP Photo Paper Division, discovering which packages were most attention-getting at point of sale and most strongly evoked purchase.
Result:
HP switched to more emotional imagery on the front of the photo paper boxes after discovering through the Nimbus study that emotional imagery had three times the sales power of rational imagery and descriptions of the paper specifications on the front of the box.

Cadbury

Cadbury wished to add special holiday confections for Christmas to their product line but wanted to know which were likely to be most profitable.  We answered this question for them by conducting a remote eye tracking project coupled with accompanied shopping.
Result:
Cadbury used the results to prune away the likely loss leaders, rolling out only the most profitable holiday products.

Procter & Gamble

We conducted focus groups, accompanied shopping trips, and advanced eye tracking for P&G for Bold Detergent, Kenco Coffee, and Allure feminine incontinence products, largely to determine the attractive power of new packaging.
Result:
P&G included the results in their decision-making planning for new package rollouts, opting for packages that were identified as winners by the qualitative and quantitative research.

Coca Cola

At our own expense, we used dynamic eye tracking in a multi-aisle virtual reality supermarket environment to test for differences in store traffic patterns when "modern" and "traditional" Coke promotional signs were compared.
Result:
The "traditional" signage attracted significantly more product examinations and purchases than the "modern" signage, and we shared these results with Coke.

Pan Pacific Hotels

This luxury hotel brand wanted to know if its print ad campaign showing breathtaking local scenery through the windows of its most elegant rooms in Asian cities was attracting attention and positive response.  To let them know, we conducted advanced eye tracking and neural tracking with the ads.
Result:
The optical/neural tracking confirmed that prospective guests were more focused on the bed and the ad copy describing the bed than anything else, confirming once again that what guests want above all is a good night's sleep.
Pan Pacific adjusted the campaign to emphasis their newly-introduced high-tech bed, which did in fact provide a more comfy night's rest. 

Washington State Employment Security Department

The State of Washington wished to launch a new website for the Employment Security Department called "WorkSource," and they wanted to optimize elements on the landing page so job seekers could find what they needed smoothly and efficiently.  We conducted an eye tracking study for them so they could accomplish this.
Result:
The study recommended the removal of a number of confusing elements and the repositioning of some elements more critical to the job seekers' needs.  The Washington ESD made corresponding changes in the home page. 

The Nature Conservancy

This nonprofit environmental organization participated with other groups in organizing the "MudUp" campaign to clean up Puget Sound.  They wished to optimize their website to improve citizen sign-ups for the clean-up crews.  We conducted an eye tracking study to help them optimze these elements.
Result:
The study discovered that emotional images of parents and kids did far more to attract sign-ups than practical information about convenient times and locations, etc.  The Nature Conservancy responded by adding many more such emotional images.

Quaker Oats

At our own expense, we used dynamic eye tracking in a virtual reality supermarket environment to discover which of several instant oatmeal packages attracted the most attention, examination, and purchase.
Result:
Packages employing heart images, heart-healthy messages, and red-to-pink package colors outperformed other packages, thus reinforcing a key atttribute and brand property for Quaker.  We shared these results with Quaker as they debated and discussed new package designs.